Sunday, November 27, 2005

Internet Ad Revenue

Analysts have just reported that Internet advertising has hit an all time high of over $3 Billion for the third quarter of 2005. This is the first time that total Internet ad spending has been this high:

Internet advertising hit its last similar milestone -- $2 billion in revenues -- back in the second quarter of 2000, right before the dot-com bubble burst.

Internet Ad Revenues Exceed $3B/Quarter

Total ad revenue for 2005 is now projected to top $12 Billion... well ahead of analysts projections. Remember those bad old days in the depths of the bust, say back in 2003:
For the full year, the Internet advertising industry took in $6.0 billion in revenue in 2002, a 16 percent slide from the year before.

Online Ad Rebound Underway

Now to put this in perspective, US newspaper advertising in the third quarter of 2005 was over $11 Billion and U.S. total advertising spending will be $277.5 billion for the year. Check out the table here:

So it is safe to say that Internet advertising has a lot of room to grow...

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