Thursday, September 06, 2007

Conversational Media Mis-step: Apple?

Apple is often held up as a shining example of a company that really understands the power of conversation -- how to engage with the "faithful" (as Apple fans are sometimes called), how to listen, how to respond positively to criticism... But Apple (and especially CEO Steve Jobs) has a penchant for trying to control that conversation.

In articles like this one today Apple is being accused of purging negative comments about their $200 price cut on the iPhone. The article claims that
this morning, a check of those forums themselves (negative comments on Apple's site) reveals not only are those topics from the screenshot indeed missing, but at least one of their creators' usernames has been purged from the forum's rolls.