Tuesday, April 15, 2008

May 29th - There's A New Conversation Palo Alto

Announcing the second in the series! We are bringing our celebration of Cluetrain at 10 to Palo Alto -- Graciously hosted by SAP at their offices just off of Foothill Expressway.

We have expanded the format from the February in New York event to respond to the many requests for more networking time and more discussion time. The full day event (including cocktail reception afterwards) will now include both presentations and breakout sessions for discussion with all attendees.

This larger format is more costly to produce, and so the fee for attending the event will be $185 (continental breakfast, lunch, and cocktail reception are included). But until May 10th you can register for an "early bird" rate of just $95

More on the event:
Ten years ago, four authors came together to start a new conversation about marketing. The result was a book called The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. Looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. What have we learned? What was right and wrong? What was left out that we should have been thinking about? What should we be thinking about for the next ten years?

* Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
* Peter Hirshberg, Chairman of the Executive Committee of Technorati and Chairman and Partner at The Conversation Group
* Jeremiah Owyang, VP, Principal Analyst, Forrester Research
* Deborah Schultz, independent social media expert

Register for our May 29th event in Palo Alto CA at http://conversation.eventbrite.com/