Friday, December 02, 2005

Evolving Content Model Online

I was intrigued by the comments on Paid Content regarding the current Digital Magazine conference --

Digital Magazine Forum: 'Compete With Google' class="nav">[by Dorian] [by Dorian Benkoil] Michael Loeb, the CEO of Synapse Group, the largest seller of magazine subscriptions in the US and now owned by Time-Warner, recommended in a Q session of his keynote address that the magazine industry come up "with a competitive response" to Google and keep them from "getting the information for free." December 01, 2005 Archives

Dorian goes on to talk of her interaction in the forum with the speaker, in particular when he denigrated Blogs (like PaidContent, which does a great job by the way).

To me the interesting question that magazines should be asking is how consumers actually want to receive their content and how do they stay relevant in an Internet focused consumption model. These are questions that cannot be answered from the perspective of traditional publishing models, as one needs to rethink the relationship between author, editor, publisher, and reader in order to envision a new ecosystem...

Focusing on Google getting "information for free" entirely misses the boat...

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