Saturday, November 15, 2008

Mashup Camp

I think there is still room at Mashup Camp in Mountain View this weekend, you can register here:

They seem to have a great group of sponsors and also have over $9k in prizes, including:

-Amazon Kindle

-Amex Gift Cards

-Dell 24” flat panel LCD monitor

-Macbook Pro

-cash prizes

Hope I see you there!

Wednesday, November 12, 2008

Aer Lingus Bankruptcy

Hello Aer Lingus, are you listening? I doubt it. Today you had an opportunity to make me into a huge fan and instead you turned me into a hater. If you'd like to know how customer service can work to make your business loved by customers, go study Zappos and see how a REAL company treats its customers. You guys? Well, you suck.

Sure, you just lost 20 million euros. Sure your staff is all about to go on strike. But maybe your real problem is that you have really lousy policies that demonstrate that you hate your customers!

I booked a flight from Heathrow to Dublin - a route you fly every hour. I happened to get done in London early and came out to the airport early. So I walked up to your ticket counter to see if there was space on an earlier flight. Why yes, there is! In fact there is lots of space! And not just on one flight, but on three flights prior to mine (I am on the last of the day). BUT your policy is to charge full fare -- an extra 150 pounds sterling -- to change!! That is stupid.

You had the chance to delight me by getting to Dublin early, at no additional cost to you. Instead I am sitting in the Heathrow airport, mad at you, vowing never to book on your airline again.

Sounds like you'll lose more than 20 million euros next year. In fact, I think you'll be BANKRUPT. In a bad economy, the remaining customers have choices and they will choose the best airlines - and that is NOT you.

Or you can change! It would be hard, but give it a try.. oh yeah. You aren't even listening.

Well, for the rest of you that are -- take a look at Aer Lingus, they are a great example of what NOT to do.

Tuesday, November 11, 2008

22 Solid Social Media Examples

Great article by Peter Kim on Mashable "The 22 Step Social Media Marketing Plan." Peter lists these 22 social media tools and gives concrete examples of companies using them:

Here’s a framework of 22 tools to consider with notable brand examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations - social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)

Definitely worth reading the whole post but also his blog, Being Peter Kim