Global Leader Digital Consulting Genpact
Interests: Social, mobile, analytics and cloud computing, 3D printing and wearable computing, artificial intelligence. Author of Business Models for the Social Mobile Cloud (John Wiley and Sons). Past: Managing Director at PwC. CEO of Open-First. Also - The Conversation Group, The Personal Bee (Technorati), Orb Networks, CallTrex, Borland, The Dr. Spock Company, Neta4, WhoWhere? (acquired by Lycos), CMP Media, and IT Solutions.
Who is the terrible advertising person working for MSN? Or the stupid people approving the ads? In this billboard ad (seen on the Bay Bridge approach in San Francisco) MSN announces "There's no way you can know everything. But you can fake it." I'm sorry, what is it that MSN thinks is a good idea? Being a know-it-all? Faker? Or is this self-descriptive? Google may have the best web index, but MSN does a good job of faking it? What does MSN even stand for anymore? Is it an AOL style walled garden? Is it a jumble of content destinations? Is it a search engine? An ad network? Actually, maybe they are faking all of these things.