Saturday, April 04, 2009

Temples to Brand

Peter Hirshberg follows the brilliant Steve Hayden (Vice-Chairman, Ogilvy & Mather Worldwide) through a Macintosh and a Mac Cosmetics store in New York city -- Hayden comments on why these two "temples to brands" work so well to convey their brand's promise to their markets...

MAC v. Mac v2 from peter hirshberg on Vimeo.

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