Saturday, January 26, 2008

There's a New Conversation

Ten years ago, four authors came together to start a new conversation about marketing. The result was a book called The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. Looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. What have we learned? What was right and wrong? What was left out that we should have been thinking about? What should we be thinking about for the next ten years?

Join us in New York City on February 13th for the first in a series of events this year which will reflect on the 10 years since the publication of the Cluetrain Manifesto.

Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
Ted Shelton, partner at The Conversation Group
Josh Bernoff, Senior Analyst, Forrester Research
Thor Muller, CEO of Get Satisfaction
Jake McKee, Principal at Ant's Eye View, and past Global Community Relations Specialist for the LEGO Company

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