Chief Customer Officer of Catalytic - an AI and Automation company providing Fortune 500 companies with the ability to rapidly reduce the cost of every day business activities while simultaneously increasing quality, employee satisfaction, and customer loyalty.
Monday, December 17, 2007
What is the story with CLEAR?
So I signed up for the new airport program called "CLEAR" and today at the SFO Northwest Airlines terminal I had my first experience... But now I just want to know what it is all about! Is this just an elaborate way to cut in line at the airport security line? I still had to go through the regular security procedures, like any other traveller... What is the story? Is this a half-implemented system?
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4 comments:
Have you used CLEAR again? Did you get your questions answered.
If not, I was going to note what you probably already know: that this is a Steven Brill production; i.e., a private company providing a service, and thus one that needs to have a conversation with its customers. Seriously. Though Brill isn't known for his listening skills.
Sorry for the double comment, but: You know, we were talking about CLEAR a week or so ago. It is indeed my impression that what it amounts to is a way to cut in the security line. You get prescreened by the service, but that's only to certify you as a past non-terrorist. You still need to go through the inspection process at the airport. Here's a link to an old but pretty well done article on Brill and the service: http://www.slate.com/id/2133060/
So yes, I am pretty clear on CLEAR now -- it is a relatively cheap (if you fly a lot) way to jump ahead of the line at airport security. The weird part of it all is the faux security -- I mean, why bother with the iris scan, the background check, and everything else. It isn't improving security! The only thing it really does is make sure that I am the only one who can use my clear account...
I don't think is selling itself as "improved" security. Just faster. And that's what they deliver, right? Although I accidentally discovered that you can get the fast treatment without any extra cost by going through the airlines VIP/First Class lines. The TSA doesn't care if you have a first-class ticket, and (flying American) no one from the airline challenged me.
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