Sunday, July 01, 2007

It's Not Fair

"It's Not Fair." That seems to be the universal reaction. At least amongst those that don't have one. "I just got my new phone and I loved it. Until you showed me that iPhone. Go away, I don't want to see you again." That is what the lady with the brand new top of the line Nokia said. "What are all the problems?" asked the man hoping I would tell him something reassuring about hiw purchase of a new Samsung.

But I had to tell them the truth, that Apple really has done it right. The next group of people saying "it's not fair" will be the other phone manufacturers who don't get what is at the heart of this new device -- that it is about Apple being a USER EXPERIENCE company. Not a computer company. Not a consumer electronics company. Not an entertainment company.

While other mobile device manufacturers think about APIs for data integration, Apple is already moving the cheese and creating an incredible integrated experience.

I called my iPhone "Trinity" -- its about a phone, Internet access, and a media experience. And it does all three beautifully.


Richard said...

You are so right about the user experience. That should always be central to modern companies.

PatK said...

Yo Ted. I don't post a lot - but at least I like the bits I do. Please checkout "The Apple Impact" and "iPhone Update" at

ps. Please turn on Backlinks