Shel Israel, a self-described recovering publicist, is running a panel on how social media is transforming corporate communications. A number of interesting items -- the business of "public relations" is celebrating its 100th anniversary this year. The press release was invented 98 years ago. Shel points out that 72,000 journalists have lost their jobs since 2000 and that as a result, the press release, once intended for the press, is now a primary news source in itself. The Internet allows companies to bypass news coverage, and provide information directly to its customers.
Shel is providing some case studies that show how effective press releases have been for his clients in driving business. I wonder of Shel has heard of Cluetrain -- he is making the case that the Internet allows markets to become conversations.
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