Early adopter, entrepreneur, leader interested in software, the Internet, mobile telephony and computing, and VoIP. Founder or senior management with The Personal Bee, Orb Networks, CallTrex, Borland (BORL), The Dr. Spock Company, Neta4, WhoWhere?, CMP Media, and IT Solutions.

Today's Buzz:

Tuesday, December 31, 2002

HP =everything is possible

Perhaps HP should reconsider their advertising campaign. Or at least the way in which it is being executed. Some clever person in their advertising department decided that HP should sponsor the CNN Technology section -- a column length advertisement in the right hand side of the page reads " = everything is possible " and then the HP logo. The idea seems to be that one will read the technology article and see the HP ad, associating the marvel of technology that CNN has reported with HP's prowess in computing.

Unfortunately for HP, not all articles in the Technology section are positive.

Take this one for example, about a man who stalked his girlfriend using a GPS device... Is that how HP is helping to improve the world?

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